Few people have the attention span anymore to read all of the copy in BMW's old ads.
Few brand owners or ad agencies also want to produce an ad that doesn't play globally. It's harder for things to get lost in (literal) translation when there are fewer words to translate. It's cheaper too!
Few brand owners or ad agencies also want to produce an ad that doesn't play globally. It's harder for things to get lost in (literal) translation when there are fewer words to translate. It's cheaper too!