I watched the ad and read the comments. I am not a target audience either, but I do respond to visuals. So I watched while mostly ignoring the semi-aspirational talk.
The ad created mixed feelings for me. Frankly, it could have done away with the voice over.
Especially since it did not make much sense.
In a practical sense, the story told through video was sufficient.
Aesthetically, I dislike the new look. It looks nothing like I8 I was expecting to see, but that is a personal preference. Inside looks futuristic and cool, but not much more can be said beyond that.
I am oddly disappointed with BMW. They have all the money they need to unseat Tesla, but they just can't seem to hack it. Eh, maybe Taycan will change the field somewhat.
The ad created mixed feelings for me. Frankly, it could have done away with the voice over. Especially since it did not make much sense.
In a practical sense, the story told through video was sufficient.
Aesthetically, I dislike the new look. It looks nothing like I8 I was expecting to see, but that is a personal preference. Inside looks futuristic and cool, but not much more can be said beyond that.
I am oddly disappointed with BMW. They have all the money they need to unseat Tesla, but they just can't seem to hack it. Eh, maybe Taycan will change the field somewhat.