What objectives are these? I have had quite a few occasions where I tried to look up what a project does and couldn’t figure it out from the website. I only learned that the product is really cool and makes young, diverse and good looking people happy.
Its easier to sell a product that is really cool and makes young, diverse, and good looking people happy than it is to sell what a product does. The purpose of a website is to sell things. That's why the "About Us" page isn't the home page.
It's not like "about us" has anything relevant either. Usually it's some origin story about the positive change the founder wanted to gift to the world.
