> Few people have the attention span anymore to read all of the copy in BMW's old ads
or could it be that everything is so oversaturated with ads that spending two minutes voluntarily reading fluffy ad copy just doesn't seem like a great use of time, even if it's well written?
attention span is its own problem, but connecting the two like this seems... odd.
---
EDIT, had more thoughts on this
i mean, i like the old VW Beetle ads. they're charming and clever and i enjoy reading them. but that's because the element of "trying to get me to buy something" isn't relevant anymore, i'm experiencing the (long-dead) ad willingly. but if the ad is a normal ad i see in a magazine... no way i'm giving it my undivided attention for two minutes just so it can manipulate me into liking X
or could it be that everything is so oversaturated with ads that spending two minutes voluntarily reading fluffy ad copy just doesn't seem like a great use of time, even if it's well written?
attention span is its own problem, but connecting the two like this seems... odd.
---
EDIT, had more thoughts on this
i mean, i like the old VW Beetle ads. they're charming and clever and i enjoy reading them. but that's because the element of "trying to get me to buy something" isn't relevant anymore, i'm experiencing the (long-dead) ad willingly. but if the ad is a normal ad i see in a magazine... no way i'm giving it my undivided attention for two minutes just so it can manipulate me into liking X