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It's like teasing. To draw a ridiculous analogy, its like foreplay to sex. It makes it better.

Less ridiculous is this comparison. It's like that slight twitch you get watching the "starting in 3..2..1" dialog before a round of Starcraft or Halo or something... but even more frequent. Anticipation is everything. You get addicted as much to the anticipation, as the moment itself.



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