The response (rather effectively) refuted your claim that "Apple is all about marketing."

> Apple aren't stuffing a third party CPU into an inadequate cooling solution with the iPhone because there isn't one.

It might have escaped your notice that (1) third party ARM CPUs for mobile devices are not exactly difficult to find and (2) Apple was in fact using one before they decided to take the design in-house.

I was specifically referring to something with the same "whoa, that means it's really fast" mindshare as the i7/i9 has. Do laymen really look at phone CPU models the same way that people use them to guide purchasing decisions on laptops?

See also: Intel labeling middling 2c/4t cpus as 'i7' a few generations ago despite them not being at all comparable to the desktop equivalents because they know people will buy them based off the model number and not the actual performance. (https://ark.intel.com/content/www/us/en/ark/products/95451/i...)

And NVidia giving all their mobile GPUs the same names as the desktop cards (pre 10XX gen, they're actually the same cards with slightly lower clocks now) despite them being entirely different hardware. (https://en.wikipedia.org/wiki/GeForce_900_series#Products)

Actual performance doesn't sell nearly as well as perceived performance.

(Also I guess it's all about marketing for everyone)

> Do laymen really look at phone CPU models the same way that people use them to guide purchasing decisions on laptops

I think I saw a bit of that phenomenon with Snapdragon variations and # of cores.