The point is to iterate, innovate, and compete. Name one major social media site today that was based on a “new protocol”? Answer: None. They all started as slight twists to an existing site. It’s kind of strange to me that the word “central” has such a bad rap when it really just describes an efficient means of organization, which naturally lends to other efficiencies.
> Name one major social media site today that was based on a “new protocol”? Answer: None.
If one already existed then this title of this post would be 'ActivityPub is the Now' instead of 'ActivityPub Could Be the Future'. Efficiency isn't the only metric and comes at the cost of freedom and resiliency.
“Efficient” perhaps, but also typically controlled by a single entity that often ends up using its power in ways that don’t benefit its users. It’s not really about the technology, it’s about the power dynamic that technology leads to.