They don't mind long term investment in a product, but they do mind long term investment in improving their operational practices. Propose they spend 3 mil on a new team to build some new service? Sure, go ahead! Propose they spend 3 mil on a project to continuously improve practices that will maximize efficiency, speed up development for all products, increase quality overall, and reduce headcount? Unnecessary cost, let's just hire a consultant for 6 months.