Car buying is a LOT of signalling. There is a reason for the stereotypes surrounding people who buy those types of cars.
Did you not read the article?
Also: https://twitter.com/thirdrowtesla/status/1236678690462765057
The people interested in buying a BMW are not going to be swayed by "cost effectiveness" arguments.
Car buying is a LOT of signalling. There is a reason for the stereotypes surrounding people who buy those types of cars.