I focus less on techniques and more on strategy and mindset.
There are thousands of 'successful' cold email templates and guides out there for free, for example. You don't need another one.
But they probably won't work for you - any more than downloading the Uber app onto your phone will teach you how to build your own ride-sharing app.
Instead, I focus on the fundamentals of sales - how to approach finding potential customers, understanding them, and creating a shared success plan that results in them 'default buying'.
A lot of that will be very useful outside of B2B sales...
- consulting
- hiring
- applying for jobs
- press outreach
- pitching investors
I assume someone has already created a great resource on press outreach which would be higher impact for you than taking this course, but it would definitely help.
There are thousands of 'successful' cold email templates and guides out there for free, for example. You don't need another one.
But they probably won't work for you - any more than downloading the Uber app onto your phone will teach you how to build your own ride-sharing app.
Instead, I focus on the fundamentals of sales - how to approach finding potential customers, understanding them, and creating a shared success plan that results in them 'default buying'.
A lot of that will be very useful outside of B2B sales...
- consulting - hiring - applying for jobs - press outreach - pitching investors
I assume someone has already created a great resource on press outreach which would be higher impact for you than taking this course, but it would definitely help.