Because it’s huge, very abstract (pluggable components are a first class concept), very publicly-known (it’s name carries weight), and has numerous numerous active contributors, whose membership has evolved continuously over time. It makes use of a lot of magic to get over a lack of genetics, and has innovated in that case.
There aren’t a lot of other projects with that profile in Go. etcd and raft are similar, but are maybe an order of magnitude less “big”.