I get this frequently. Usually when an update fires and I scroll. Have not yet been able to reproduce reliably. I really doubt it's overheating, since it takes a fraction of a second to happen and it couldn't heat up that quickly.
It's a $1200 GPU, I do make time to clean. I'm not saying it's Firefox specifically, perhaps a strange interaction between Firefox and the latest Nvidia drivers. But you're welcome to come check my machine.