Apple is marketing their hardware product and the platform, not your app.Yours is just one app out of hundreds of thousands, soon to be millions.
If Apple is eating your businesses margins, and you gain nothing from operating on their platform, then what's the point? "I get no profit from my customer, and this may even be costing me money because I'll never recover the cost of iOS app development and maintenance, but at least I got to pay $100 for the privilege of being app #823,465".
If Apple is eating your businesses margins, and you gain nothing from operating on their platform, then what's the point? "I get no profit from my customer, and this may even be costing me money because I'll never recover the cost of iOS app development and maintenance, but at least I got to pay $100 for the privilege of being app #823,465".