It's definitely not for everyone! But I know there are some people who just want to be told "go to the store, buy this stuff, you're going to be cooking these things these days if you want to lose weight". The same as a lot of people don't want to put in the work to do calorie counting through MyFitnessPal/others, but some people (including me!) swear by it.

Worst case, I developed an app I like using more than MyFitnessPal just for me and I'll still be quite happy.