it lets people say 'i want an iphone' while still feeling reasonable

OnePlus, LG, and Xiaomi are all included under 'intuitive'. (Though Samsung appears to not be?)

Ugh, I feel awful snarking now - that is strange to me, I could see OnePlus and Xiaomi, but LG and not Samsung is a headscratcher... and honestly, if you include all those, it seems like a "has top 5 marketshare except Huawei" checkbox...maybe that's a good thing?

Anyways, enough rambling, thanks for sharing :)

I reduce iPhone and stock Android to "intuitive", since it's the #1 criteria for most tech-savy users.

Intuitive is a very personal term, in the sense that everyone has their own definition of what is intuitive and what may be intuitive for me may not be intuitive for you.

A better label for that category might be "No third party software"?