Though my initial response to the title was to laugh, upon further thought I think they're actually making a smart play here.
They're essentially betting on "optimizing wellness" being a huge fad this decade, which I believe many others are predicting, and are using their current position to get more cash to get ahead of that.
I don't associate Casper with "a quality night of sleep", probably because I'm happy with my current mattress and have no need of their product, but at the same time I couldn't name a single one of the current applications that exist to track + "optimize" sleep / circadian cycles, and I'm sure I'm not alone in that, so who knows? Maybe in 2030 we'll all be moaning about Casper putting up their Nighty Night subscription another $7 for "HD dreams" and reluctantly acquiescing to it.
They're essentially betting on "optimizing wellness" being a huge fad this decade, which I believe many others are predicting, and are using their current position to get more cash to get ahead of that.
I don't associate Casper with "a quality night of sleep", probably because I'm happy with my current mattress and have no need of their product, but at the same time I couldn't name a single one of the current applications that exist to track + "optimize" sleep / circadian cycles, and I'm sure I'm not alone in that, so who knows? Maybe in 2030 we'll all be moaning about Casper putting up their Nighty Night subscription another $7 for "HD dreams" and reluctantly acquiescing to it.