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How does Netflix make more money the more users watch, if users pay a flat monthly rate, and they don't show ads? They have to pay more bandwidth costs, the more people watch. Seems they should optimize for users who subscribe then never watch.


That is a "keep users paying feature". If you watch netflix a lot, there is a slimmer chance of cancellation.


> Seems they should optimize for users who subscribe then never watch.

https://en.wikipedia.org/wiki/Breakage

It's good while it lasts.


They're not a gym and can't exactly guilt people into renewing each January.

If they have cache servers at most ISP maybe bandwidth is not really that expensive.




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