I prefer the example given in Logicomix.

Some books refer to themselves. Most do not.

Suppose I publish a book which is an index of books that do not refer to themselves.

Question: does that index refer to itself?

This isn't from Logicomix. Bertrand Russell himself originally sketched out the problem in terms of books and index books. I forget which paper, but it is in the complete collected papers.

OK -- the example recreated in Logicomix :)

(Now that you mention it, I think Russell talked about index cards, which wouldn't really make sense to more modern readers)