It seems like most messages of this type try to pretend that it's not about money. The worst is when a company uses lines like "mutually beneficial" or "we're confident this will be better for our customers." When I read that, I'm not just getting unpleasant news -- I'm getting unpleasant news from someone who thinks I'm stupid.
Redgate's message is candid and addresses me like a grown-up. I think that's much better.
A good point and they're making things simpler in the process - here's the product, it's $35 and this is what it does - no more messages, reminders about a pro version and removal of timebombs. Plus future versions will probably get even more serious features because they can justify it commercially with invested time vs income.
Redgate's message is candid and addresses me like a grown-up. I think that's much better.