Given the players here (Brian and Steve are both from Joyent) and what little I can deduce from the marketing fluff on their website, this seems like they're just trying to build a hardware stack to go with something like Joyent's (most awesome) Triton:
Triton is/was the betamax of on-prem cloud orchestration. It is better tech in the beginning than Kubernetes, but then lost due to the stigma associated with Joyent/Solaris. Kind of a shame as it is really good tech.
It's pretty good but if you want to do Docker, Kubernetes, etc, you're stuck using LX branded zones which (my layperson understanding) is a Linux user space on top of a SmartOS kernel with Linux system calls implemented. It works OK for most things, but compatibility is a real issue.
https://github.com/joyent/triton
Triton is/was the betamax of on-prem cloud orchestration. It is better tech in the beginning than Kubernetes, but then lost due to the stigma associated with Joyent/Solaris. Kind of a shame as it is really good tech.
A bit more non-technical overview: https://www.joyent.com/triton/compute