Stripe honestly does a lot of this for you. You can hack all that together with what you've got, the problem is that there's some seasonality to business as well as other market effects that make it tough to determine _why_ something is trending one way or the other.
For instance: we had a week last year where we had a flood of cancellations at once and there was nothing I could attribute it to. Looking back it was just a coincidence, however it consumed a lot of my time (writing emails and looking at analytics) to figure out why instead of just pushing ahead.
I was likely over-reacting, but I have noticed there's a lot of people spending a lot of time doing analytics and doing research on trends in stead of just executing. And, especially early on, you should just be executing and not thinking too much about trends.
For instance: we had a week last year where we had a flood of cancellations at once and there was nothing I could attribute it to. Looking back it was just a coincidence, however it consumed a lot of my time (writing emails and looking at analytics) to figure out why instead of just pushing ahead.
I was likely over-reacting, but I have noticed there's a lot of people spending a lot of time doing analytics and doing research on trends in stead of just executing. And, especially early on, you should just be executing and not thinking too much about trends.