Work trucks are those plain white base model trucks with steel wheels and plastic interiors. You get them cheap and they will basically approve anyone for cheap financing of a few trucks through their business. Nobody is catering to those buyers when they design a truck. You look at those things on the lot and they look like one of the nicer trucks except only partially assembled.
The $50k trucks are basically for suburban dads. They used to drive luxury sedans while their wives drove minivans. Now the dads drive trucks that have replaced the minivan and the moms drive luxury SUVs. Trucks need to fit 6+ people, have nice interiors and enough space for hauling kids' sports gear and Home Depot stuff on the weekends. The Cybertruck is perfect for this segment. Fits 6 people, has plenty of hauling capacity and will take down a Ferrari in the 1/4 mile.
> They used to drive luxury sedans while their wives drove minivans. Now the dads drive trucks that have replaced the minivan and the moms drive luxury SUVs.
I've been thinking for a while now that luxury trucks (like the F-150 Platinum, Silverado High Country, etc.) are basically the modern-day versions of giant land-yacht sedans like the Oldsmobile Ninety-Eight, Cadillac DeVille, Mercury Grand Marquis, Lincoln Town Car, etc.
You can thank CAFE focusing more on car fuel economy than truck fuel economy, plus a culture that's come to increasingly value high ride height and a rugged image.
The $50k trucks are basically for suburban dads. They used to drive luxury sedans while their wives drove minivans. Now the dads drive trucks that have replaced the minivan and the moms drive luxury SUVs. Trucks need to fit 6+ people, have nice interiors and enough space for hauling kids' sports gear and Home Depot stuff on the weekends. The Cybertruck is perfect for this segment. Fits 6 people, has plenty of hauling capacity and will take down a Ferrari in the 1/4 mile.