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Conservative talk radio has made Tesla and Elon Musk, one of the top 5 villains to rural America for years.

The Tesla Pickup was never going to make inroads there. The way is blocked.

They are focusing entirely on the small but growing market of democrats who demand EV's, and may also need a truck.



That market probably includes me. I bought a new Honda Ridgeline this year -- a truck that many consider not to be a 'real' truck since it doesn't go offroad or haul 7000+ pound loads. The Cybertruck will surely suffer the same fate.

Are there enough buyers out there of quasi-trucks for the Cybertruck to thrive (no) much less survive (doubtful). Even now, Honda isn't selling as many of their quasi-trucks as they hoped since that market stratum is not as predictable as other more stereotypeable strata like minivans or commuters or... big pickups.

I don't know what motivates a mainstream carmaker to build a niche product like this. But whatever is motivating Tesla to build the Cybertruck smacks of the same cluelessness that gave us the Hummer. And the Edsel.


Just remember... The Tesla Cybertruck is always just a single "Fast & The Furious" movie away from being the most popular car in America.

Seriously, the cluelessness that gave us the Hummer didn't matter when Arnold Schawzenneger made it the only car he drove.

The Rock could do the same thing with the Cyber Truck.




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