That's a truck only if you consider a Subaru Baja a truck. If you want a real crack at the F-150's market share, it has to be usable for work. If you can't put a stack of plywood or drywall in the back and still have room for tools and a ladder, it's useless as a work truck. Will this thing even accept a ladder rack? Has a single person on the design team ever spent a single day working a blue collar job that requires a truck?
I don't know about the car market in the US enough but Tesla seems to be in the premium segment - are the trucks people buy for this kind of work in the price range of this thing ?
100% absolutely. See [1]. People spend an absolutely stupid amount on trucks - basically no one gets the base model and the average sale price for an F150 is north of $45k. It's one of the reasons Ford is focusing on the truck segment - the margins are way higher than for mass market sedans.
Yes, people foolishly gravitate toward trucks and SUVs, fattening the wallets of the car manufacturers and fueling the insanely stupid 7 year auto loan industry [1]. Of course, this is also disastrous for mitigating carbon emissions [2]. Additionally, they are a menace on the roadway through increasing pedestrian accidents and death [3] and likely increasing cyclist deaths [4]. They should be much more heavily regulated, for commercial use only, and require special licensing requiring regular accident avoidance training/testing.
