>I feel like I am taking crazy pills with the amount of good sentiment to this design. This thing is absolutely fugly.
The funny part to me is that this design is something I saw often maybe 20 years ago. It's the stereotypical future car that major automotive design departments often came up with, and sketched up in programs like Alias AutoStudio, back when it was still Alias. None of the designs ever saw prototypes let alone production, I'm guessing largely because they were too radical for the time and thus seen as too risky.
It's like it's half future car of the early 2000s, and the other half a nod to DeLorean.
Flash forward to 2019, the world's falling apart and going crazy at the same time, things feel a lot more surreal, advancements are becoming too numerous for the average person to keep track of, AI is a big deal, smartphones and all manner of tech are just a boring fact of life now, and as always the future is right around the corner, but for real this time.
Likewise, 80s and early 90s nostalgia is in vogue right now. Cyberpunk 2077 is nearing release. For the target audience of this car, they remember the 80s because they either grew up in it or lived it.
When you lay eyes on this thing, you immediately go "What the fuck, is that a real car?" I can think of no better marketing.
It's a rather genius design in my opinion, a retrofuture tribute to a future that never was, but now is.
Analysis aside, I tend to agree with you: it's pretty ugly, but for some reason I really like it.
The look grows on me the more I look at the model. I’m used to thinking trucks are fugly, though. They’re often gigantic rectangles that I associate with noise and function over form. This is definitely more progressive looking than the blocky designs I see on the road.
I personally hope it fails and they redesign since I don't want to be forced to drive around in a city with a bunch of these on the street - they are that ugly to me, viscerally ugly. And I waited for the better part of a year to watch yesterday's live stream, hoping they would get it right while worried they would miss the practical side of things after the odd choice on the model x doors which allow for no roof racks. meh. But the basic tech is phenomenal.
The funny part to me is that this design is something I saw often maybe 20 years ago. It's the stereotypical future car that major automotive design departments often came up with, and sketched up in programs like Alias AutoStudio, back when it was still Alias. None of the designs ever saw prototypes let alone production, I'm guessing largely because they were too radical for the time and thus seen as too risky.
It's like it's half future car of the early 2000s, and the other half a nod to DeLorean.
Flash forward to 2019, the world's falling apart and going crazy at the same time, things feel a lot more surreal, advancements are becoming too numerous for the average person to keep track of, AI is a big deal, smartphones and all manner of tech are just a boring fact of life now, and as always the future is right around the corner, but for real this time.
Likewise, 80s and early 90s nostalgia is in vogue right now. Cyberpunk 2077 is nearing release. For the target audience of this car, they remember the 80s because they either grew up in it or lived it.
When you lay eyes on this thing, you immediately go "What the fuck, is that a real car?" I can think of no better marketing.
It's a rather genius design in my opinion, a retrofuture tribute to a future that never was, but now is.
Analysis aside, I tend to agree with you: it's pretty ugly, but for some reason I really like it.