This can happen when a retargeting campaign doesn't have a 'burn pixel' or conversion event trigger. It's a common oversight, which can cause a re-targeting program to kick-off unnecessarily (or cause ads that have followed you around to become obvious)
The AI innovation must be that they can figure out which marketers are likely to forget to have a burn pixel because those marketers drive more revenue.
Oh yeah I can do that, I'm just wondering why they're not too interested in direct user feedback from my end. Surely it would be useful to adjust their algos.
