I used to hate AMP with my guts. But to be honest, usually when I tried to avoid or loaded the site instead of AMP, I get presented with a worse experience in a bloated web-site, whereas when I click on the AMP version, it loads immediately. So now I don't care anymore. But google is not my main search engine, so I less very little of it.
I'm thinking the same, this willbe used somehow to push more users into Google's walled garden.
Amp is like ten times as slow for me.. Firefox on android, a bug in amp makes the pages not scrollable. Have to press the tiny little icon in the top right, then again press the url, and then wait for the page to load an additional time.