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I mean social movements are all political. So I guess grass roots will be okay, just not paid or paid endorsements. So no promoting of the Sierra Club by commercial entities... for example.

This is going to be s can of worms.



Grassroots movements don't spend money on ads. They are the viral.. spread naturally and don't have an ad manager or staff.

Once you start paying for ads you are an organization.


Probably. But likely a smaller can of worms than allowing political ads.




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