It's hard to reason and talk about something until you name it. With named keywords, you already have a name for it, even if you say it different than the English pronunciation.
Unless the script is so foreign to you (ex. Latin vs Arabic) that the keywords look like inscrutable symbols anyway.
You're wording is interesting and has me thinking. Why think of these words individually, with their individual characters, as a burden of the English lexicon, and instead think of the words as an image in their entirety. So thats it's almost programming by picture.