How come so much focus on Seo rather than ASO or paying to acquire users directly from the App Store? I’m launching an app soon and Wondering if what the conversion would be from web to App Store and where to focus my marketing
Because I don't want to acquire some random people. I serve a specific niche. This niche is better reached with high quality articles. Writing good articles costs once (and the occasional updates and improvements). Paying for reach isn't scalable. SEO is.
