It's still a bit much IMO. It reminds me of Sublime Text being priced at $70 or Input Mono being $40-100+ depending on the options you choose.
I assume they are willing to accept the risk of piracy and/or lost sales to free alternatives like Fira Code, and plan to make their money on institutional licenses instead.
I would bet that most who wouldn’t buy Sublime at $70 wouldn’t buy it at $35 either. If you’re paying for text editors and fonts they’re probably important enough to you that you probably won’t let price deter you unless it’s truly exorbitant.
Personally speaking I’m a bit more spendy on small dev products because I know it’s harder for them to stay afloat, unlike Jetbrains or Adobe which aren’t really impacted by my purchase decisions in any meaningful way.
I assume they are willing to accept the risk of piracy and/or lost sales to free alternatives like Fira Code, and plan to make their money on institutional licenses instead.