I get that you don't like spam. Neither do I! I'm very keen on anything to reduce this.
What we're talking about here is not spam. We're talking about transactional email that a user wants. I know that when we fail to send order dispatch emails users shout "Scam!" because it looks like we've taken their money without doing anything. I know that users like being able to pick up their order at a local store (with a security code). I know that users like to be able to pay with a range of payment options.
We're not talking about marketing here, we're talking about the minimum of communication for a user to feel that they can trust a retailer.
Yes the industry abuses email, but these examples are not that.
As for the credit check, email is certainly not the only signal they use, but in the typical case it's an easy one to check that can provide high signal. I don't want to speak for the service provider, but this sounds like one good approach to me.
> Apple's service looks like it lacks respect for the new-norms that retailers have adopted.
Apple's service makes it impossible for retailers who respect users privacy and marketing preferences to operate the core of their business.
Thank you for taking the time to reply. Appreciate it.
> I get that you don't like spam. Neither do I! I'm very keen on anything to reduce this. What we're talking about here is not spam ... We're not talking about marketing here ... Yes the industry abuses email, but these examples are not that.
> Apple's service makes it impossible for retailers who respect users privacy and marketing preferences to operate the core of their business.
Unfortunately, while that may be true of your business, it's not true of others. You know the saying about bad apples spoiling barrels, right?
In the case of any legitimate email from third parties, your business can now be the relay for those emails. Instead of @ emailing me about a purchase from legitimateretailer.com, moving forward only *@legitimateretailer.com (and up to 9 more domains...) can email me about that purchase. And on top of that, legitimateretailer.com is required to do the bare minimum to try and reduce spoofing off their domain. Ideally DKIM and DMARC would be mandatory as well, and not just SPF!
For it to be any different, Apple would need to certify every partner in the chain used by any retailer. Every time a new partner is engaged, Apple would need to be notified and that partner certified. That seems even more onerous.
> As for the credit check, email is certainly not the only signal they use, but in the typical case it's an easy one to check that can provide high signal
KYC requirements in financial businesses are pretty strict. If losing this signal is a problem for your business, you're probably violating regulatory requirements. See previous remarks about value provided & legal requirements.
What we're talking about here is not spam. We're talking about transactional email that a user wants. I know that when we fail to send order dispatch emails users shout "Scam!" because it looks like we've taken their money without doing anything. I know that users like being able to pick up their order at a local store (with a security code). I know that users like to be able to pay with a range of payment options.
We're not talking about marketing here, we're talking about the minimum of communication for a user to feel that they can trust a retailer.
Yes the industry abuses email, but these examples are not that.
As for the credit check, email is certainly not the only signal they use, but in the typical case it's an easy one to check that can provide high signal. I don't want to speak for the service provider, but this sounds like one good approach to me.
> Apple's service looks like it lacks respect for the new-norms that retailers have adopted.
Apple's service makes it impossible for retailers who respect users privacy and marketing preferences to operate the core of their business.