Seems perfectly reasonable to me. Matt Cutts is an expert in search. B D Ruben is an expert in being found. Hence, Matt Cutts was able to find B D Ruben. No reason to expect it to work the other way around.
(For the avoidance of doubt: No, I am not serious. Yes, Ruben appears to be a dweeb. Yes, Matt Cutts is obviously very much smarter than he is.)
(For the avoidance of doubt: No, I am not serious. Yes, Ruben appears to be a dweeb. Yes, Matt Cutts is obviously very much smarter than he is.)