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> And amazon is obviously jam packed with smart people, so what am I missing

How many of them work on the (loss-making) shop app though?

I'm honestly curious, because presumably it's supposed to eventually come out insanely profitable and awesome, but the UX sucks, has done for years, and rarely changes.

I assume (but may well be completely wrong) that most engineers at Amazon work on keeping AWS's managed offerings up with the hype train (only one needs to be lasting mega usage to make it all worthwhile), and a whole load of SRE and performance work (I wouldn't like to guess how small a fractional optimisation to EC2 would result in an $X saving across the whole fleet!).



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