Indeed. There's a reason for that: Most modern non-fiction books are the result of a publisher giving a book deal to an author to expand an article they wrote and people who are going to spend $20 on a book want to feel like they are getting their money's worth (more pages == better deal).
Few modern authors are willing to buck the trend and publish a 100 page book, but they do exist. Take a look at Christopher Alexander's Notes on the Synthesis of Form.