I agree with you -- I think there's a lot of cultural signalling, perhaps some unintentional by those who use the word 'cyber'. Generally speaking, I'm off-put when someone uses the word "cyber" because I generally interpret that as a signal that someone doesn't really know that much about infosec/cyber-security. For example, let's suppose that I'm meeting with a rep from Company X's cybersecurity team and we're reviewing my threat model, counter-measures, the specifics of the encryption, etc... and I'm asked "this all looks good, but is it cyber?" -- it's just plain off-putting. That said, I'll still do my best to smile and be helpful because, at the end of the day, we're trying to improve the world, not cut people down.