I would not call JustinTV a technology startup. They are Web 2.0 company, i.e. they are following myriads of other "SQL to HTML converters" they are experiencing lack of data to stick to DB tables.
They are unique, however, in their attempt at building the actual data for their SELECT statements, as opposed of asking their users to provide their own data for conversion to HTML.
Umm..do any of the people "in the know" as you say, have a technical background other than computer science? Ive heard plenty of people in CS refer to a cool programming language as a new "technology". That may be a technically correct use of the word. But when I hear the word technology I think of faster CPU, smaller ram, more powerful jet engines, a new way to design drugs, etc....
In this particular case of streaming video...i would think smaller more convinent cameras with better bandwidth and easier access to the internet.
I'm talking about PG etc saying that they have extra technology, and lookalikes are just fakers. In the know means in this context that people know the justin.tv'ers and know what's going on.
They are unique, however, in their attempt at building the actual data for their SELECT statements, as opposed of asking their users to provide their own data for conversion to HTML.