You're forgetting that these stores act as merchants of record. They are not just payment processors. They handle VAT internationally. They do all the billing and compliance for you.
You just have one large customer in one country instead of thousands/millions in many different jurisdictions each with its own tax and consumer protection laws. That's worth more than 2.5% but it's not worth 30%.
I would say fair is somewhere between 5% and 10%, considering they also provide some distribution infrastructure on top of payments, billing, taxes and compliance.
You just have one large customer in one country instead of thousands/millions in many different jurisdictions each with its own tax and consumer protection laws. That's worth more than 2.5% but it's not worth 30%.
I would say fair is somewhere between 5% and 10%, considering they also provide some distribution infrastructure on top of payments, billing, taxes and compliance.