>> 2.3.2. If you want to unlock features or functionality within your app, (by way of example: subscriptions, in-game currencies, game levels, access to premium content, or unlocking a full version), you must use in-app purchase. Apps may not use their own mechanisms to unlock content or functionality, such as license keys, augmented reality markers, QR codes, etc. Apps and their metadata may not include buttons, external links, or other calls to action that direct customers to purchasing mechanisms other than in-app purchase.
Your app will be booted off the App Store if you try to redirect users from your app to an out-of-app purchase system
Netflix and Spotify do not actively redirect users to their own payment systems (in the U.S., at least). They do not provide any links, nor do they offer any instructions on how to sign up outside the app. They just say this:
Netflix: "You can't sign up for Netflix in the app. We know it's a hassle. Join and come back to start watching TV shows and movies."
Spotify: "You can't upgrade to Premium in the app. We know, it's not ideal."
The user is left completely on their own to figure out the subscription process. Netflix and Spotify are apparently big enough, and have enough consumer awareness of their services, that users will put in the effort to go sign up. For your app, this is almost certainly not the case.
>> 2.3.2. If you want to unlock features or functionality within your app, (by way of example: subscriptions, in-game currencies, game levels, access to premium content, or unlocking a full version), you must use in-app purchase. Apps may not use their own mechanisms to unlock content or functionality, such as license keys, augmented reality markers, QR codes, etc. Apps and their metadata may not include buttons, external links, or other calls to action that direct customers to purchasing mechanisms other than in-app purchase.
Your app will be booted off the App Store if you try to redirect users from your app to an out-of-app purchase system
Netflix and Spotify do not actively redirect users to their own payment systems (in the U.S., at least). They do not provide any links, nor do they offer any instructions on how to sign up outside the app. They just say this:
Netflix: "You can't sign up for Netflix in the app. We know it's a hassle. Join and come back to start watching TV shows and movies."
Spotify: "You can't upgrade to Premium in the app. We know, it's not ideal."
The user is left completely on their own to figure out the subscription process. Netflix and Spotify are apparently big enough, and have enough consumer awareness of their services, that users will put in the effort to go sign up. For your app, this is almost certainly not the case.