The problem with cinema attendance, at least here in the United States, is you can't trust the numbers anymore.
Take AMC, they have their A List that allows you to see 3 movies a week for a monthly fee, if you head over to /r/AMCsAList/ you will find a good number of people that will go see movies they have little interest in JUST to use all their 'free' movies each week so now you have someone that may have seen 2-3 movies a month, seeing 12 movies. Occasionally you'll even see threads over there where people brag about how many weeks long their streak of seeing all their movies is.
Similarly there was MoviePass (I think it's mostly dead now) that was allowing people to do the same for over a year.
The problem with cinema attendance, at least here in the United States, is you can't trust the numbers anymore.
Take AMC, they have their A List that allows you to see 3 movies a week for a monthly fee, if you head over to /r/AMCsAList/ you will find a good number of people that will go see movies they have little interest in JUST to use all their 'free' movies each week so now you have someone that may have seen 2-3 movies a month, seeing 12 movies. Occasionally you'll even see threads over there where people brag about how many weeks long their streak of seeing all their movies is.
Similarly there was MoviePass (I think it's mostly dead now) that was allowing people to do the same for over a year.