This makes sense, but it's very unfortunate. In Utah there are quite a few small communities that have no services at all so you have to drive maybe 20 to 30 minutes for the closest anything. Needless to say this sucks. In the rare event that a small town has only one station it is virtually guaranteed to have extremely high prices (with one exception that I know of). It's one of the reasons why even tho I prefer a more rural place to live, I opt to live closer to the big city instead. We are getting to a point where the opportunities and conveniences of the big city are making small town life much more difficult (in contrast) and expensive. You have to forgo many conveniences. Perhaps things will change in the future, but that is definitely not the current trend.