This is the whole problem. Sick and tired of people complaining about YouTube/Google. For them to "fix the problem" just for their own platform would cost hundreds of millions of dollars a year in man hours to process every single last takedown request manually with no automation. Each takedown request would take many hours of intervention to resolve properly. Who is going to pay Google's legal department $100+/hour to defend their content, when it will take 50-500+ hours to defend a single request? Maybe the 0.01% of content creators, that's who. And those issuing the takedowns are not stupid enough to go after the 0.01%.
The laws are broken. It doesn't matter how "big" Google is. They cannot afford to protect the small guy. It's a choice between "hurt the small guy" vs. "go bankrupt". Fix the laws. Don't blame Google.
Manually processing DMCA takedown requests would be a huge hassle, but this is still on Google - even without the DMCA and just with regular IP law they would still have a system like this if for no other reason than to appease the companies they want on Play Movies / Youtube rentals. They have deals with the MPAA / mafia that certainly include draconian contentID as a prerequisite of you being able to "rent" movies on Youtube.
And Youtube has had for years Netflix-styled stars in its eyes. They want to be cozy with big media and trudging all over their individual creators is business as usual if it gets them favorable deals with the "big boys".
> Each takedown request would take many hours of intervention to resolve properly. Who is going to pay Google's legal department $100+/hour to defend their content, when it will take 50-500+ hours to defend a single request? Maybe the 0.01% of content creators, that's who. And those issuing the takedowns are not stupid enough to go after the 0.01%.
Why not Google themselves? If they're willing to take on the responsibility for false takedown claims by actively taking steps to remove a content creators': why can't Google themselves pay for enforcement of truth in the matter? They are creating EULAs and contracts around users basically having no choice in the matter, after all?
The laws are broken. It doesn't matter how "big" Google is. They cannot afford to protect the small guy. It's a choice between "hurt the small guy" vs. "go bankrupt". Fix the laws. Don't blame Google.