"We polled our users and asked them what they would be willing do donate and the average was twenty seven dollars"
I wouldn't make any assumptions based on what user's say they are willing to pay. Don't ask them how much they would pay; ask them for money. You will get very different results.
I wouldn't make any assumptions based on what user's say they are willing to pay. Don't ask them how much they would pay; ask them for money. You will get very different results.