>Most people I know hate taxis. Uber can nearly raise prices to parity with cabs.
If they are willing to let their ridership fall to just above cab ridership numbers? sure.
That's the biggest problem with the market; demand is elastic. Uber's major competitor for my transportation dollars isn't lyft; it's me going out and buying a honda and driving myself. If they charged taxi prices, I'd buy a honda, and I'd use the rideshare less than 5% of the time I use it now.
If they are willing to let their ridership fall to just above cab ridership numbers? sure.
That's the biggest problem with the market; demand is elastic. Uber's major competitor for my transportation dollars isn't lyft; it's me going out and buying a honda and driving myself. If they charged taxi prices, I'd buy a honda, and I'd use the rideshare less than 5% of the time I use it now.