Reminds me of a story I saw (I think on reddit) where someone had booked a cab for a 5am trip to the airport, and after it didn't show up after 30 minutes they just called an uber. They hadn't taken a cab since.

I know it can be an issue on the driver side in terms of job security, but poor customer service and behaviour is weeded out much better on ridesharing apps due to how their rating and tracking systems work.