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They're not doing that. They got $11.27 in revenue for a cost of $9.65. The loss stems from spending an additional $4.67 on advertising and R&D.


Not true, read the S1. They lose money on every ride due to driver incentives.


Can you be more specific than a 280 page document?


1.5 billion on R&D, 3 billion on marketing.

Uber don't get the income from the rides without the marketing so I don't get why you get to ignore that when working out if they are profitable or not.


Does marketing and R&D cost grow linearly with number of rides though?


The “marketing” cost does when it’s driver / rider incentives. It’s literally selling a $10 ride for $8 by chipping in $2 from the marketing budget.




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