It's just not ads. I'm willing to pay for the content but I need the guarantee that content provider or company won't sell my usage information. The problem is that ad-tech companies won't stop when we start paying. Google will still sell our usage profiles even if we buy YouTube music.
> I need the guarantee that content provider or company won't sell my usage information
I think GDPR provides this no? Leaving the privacy aside for a second though, there's other ways in which pervasive advertising is destructive. I'm grateful to have the opportunity to side-step even if I am still dealing with evil-global-mega-corp (but then again, what large company isn't?).
EDIT - this thought actually occurs to me, that your data is probably safer with evil-global-mega-corp than with smaller businesses even state institutions because at least evil-global-mega-corp knows better, and has a larger attack surface for scrutiny.
