Is there any point to these campaigns? It's not a vote, right? The idea is that they're supposed to collect diverse arguments and get as many informed perspectives as they can. "Lots of people pushed a button to post this comment" is not going to be a very powerful perspective.
Isn't the FCC process actually explicit about the fact that number-of-votes isn't a factor? I don't know where I read this, but I feel like I read something about the regulatory feedback process and thought to myself "this is exactly how AfD at Wikipedia work" (where voting is also useless and actually counterproductive).