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Not an unknown business structure. E.g.:

I hold a party and charge an entrance fee.

The early arrivals are in an empty room. If nobody comes after them, they won't have much fun. If you arrive after a critical mass of people is already present, though, the value of the party is instant.

I guess the difference here is that people know how parties work in this respect; this business may not have been so clear.



This is why paid parties usually have a higher price for later arrivals.




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