I'd be curious if Instagram is actually a lead gen for a photography business? Or many small businesses. Might be a quick way to maybe see what someone's posted as a portfolio, but i'm pretty sure more people would just go to the artists website to see their actual portfolio work.
I think Twitter even less so.
Facebook might be convenient for people to message them? But even then, I imagine it's mostly over email.
I think there's a pretty big illusion that social media sites add tons of value to a lot of small mom-and-pop businesses. A good website, email, and word of mouth, and in-person contacts, is likely more effective...
I'm looking at tattoo artists and judging them on their Instagram photos. There's a few things like this I would check social media for, but mostly I'm looking at reputation (reviews and writeups) rather than photos and other social presence.
I think Twitter even less so.
Facebook might be convenient for people to message them? But even then, I imagine it's mostly over email.
I think there's a pretty big illusion that social media sites add tons of value to a lot of small mom-and-pop businesses. A good website, email, and word of mouth, and in-person contacts, is likely more effective...